Search Engine Optimization
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
Keyword Research
The first step to generating organic traffic to a website is keyword research. Although it is invisible to the average consumer it will generate a higher return over time than almost any other SEO practice.
On-Site SEO
Through this process your site will attract the right traffic as opposed to waves of random traffic that never convert. Starlight Media will make sure your page communicates with search engines effectively.
Off-Site SEO
This is often referred to as link campaigns or article marketing and while both of these aspects are involved, they are not the whole picture. The end result will be authoritative links back to your site that show Google that it is a trusted and respected information source. Elements of this service include:
- Article marketing to trusted news outlets
- Traditional link campaigns designed to increase authority
- Keyword specific text links
- Content leadership
Paid Media
Our team has managed over $130 million in paid media across Google AdWords, Facebook, Twitter, Snapchat, LinkedIn and other online ad networks. Collective advertising efforts have generated more than $800 million in sales. This is our process:
Goals
All actions are driven by the client’s business goals. Goals determine the metrics we use to gauge success. The goals also drive the content, targeting, and optimization for digital advertising.
Content
Key pieces of content will be used in marketing. These ads can be sequenced and managed both programmatically and with human oversight to effectively drive success.
Targeting
We will find the placements, keywords and tags that will help you reach your ideal target audience.
Optimization
Test, analyze, research, iterate, and repeat. The optimization of bids, content, ad sequences, and targeting will drive success and help you reach your goals.
Social Media Management
YouTube is the second largest search engine with over 300 hours of content uploaded every minute. Most brands use YouTube as a repository but we believe in creating a strategy around your goals to help with both organic and paid reach. Our process includes:
- Keyword / Trends Research
- Content Strategy
- Programing Schedule
- Video Optimization
- Community Management
- Monthly Reporting
- Industry Insights
- Competition Analysis